TikTok launches creator-curated NFTs with collabs by Lil Nas X, Gary Vaynerchuck and more

The new project is called “TikTok Moments” and is powered by Immutable X

The Chinese social media company TikTok seems to be all in when it comes to digital assets and innovations with decentralized technology. Through a press release published this Thursday (Sep 30), TikTok has announced the “TikTok Moments” project that will involve major social media personalities and artists such as Lil Nas X, Brittany Broski, Gary Vaynerchuck, Grimes and more. 


Powered by Immutable X, the project will be on the road starting October 6, with Lil Nas X’s stop motion video of the song “Montero (Call me By Your Name)” made by Rudy Willingham. 

Later on, other collaborations will be available such as the most stitched video on TikTok by Jess Marciante (TikTok celebrity), Gary Vaynerchuk, and x0r (both NFT enthusiasts), as well as Brittany Broski and Grimes’ collab bringing the mix of the powerful meme “Kombucha Girl” attributed to Broski and Grimes’ experience as a NFT pioneer (this pairing’s proceeds will go to charity). 

Immutable X will use it’s Layer-2 Ethereum scaling to provide the NFTs with no gas fees, also claiming that it has 100% carbon neutrality. 


Spreading the creator economy 

In the press release, the company also reinforced the main idea and advantage of the NFTs as a goal: “proceeds will largely go directly to the creators and NFT artists involved, providing TikTok and NFT fans and enthusiasts with a way to show support to the creators they love”.

According to the company’s Global Head of Marketing, Nick Tran, TikTok’s initiative matches the growth of the creator economy, which they already support through their platform. That’s what made them find new ways of supporting the increase of this new model of consumption. 

“Now, fans can own a moment on TikTok that helped shape the internet while supporting some of their favorite creators. We're excited to see how our community and NFT communities engage with some of the internet's most beloved cultural milestones." 

- Nick Tran, Global Head of Marketing, TikTok

It’s TikTok’s second move towards the digital assets’ universe. Earlier this year, the company had already closed a partnership with the decentralized audio streaming Audius, making all of the songs available in the platform free to use inside the Chinese app. 

But TikTok is not the only social media company digging deeper into this universe. Twitter also recently announced the user’s possibility of getting tipped with Bitcoin through its Tipping Jar feature. 

It almost seems like a race where no one wants to stay behind, with TikTok and Twitter already saving their first seats, spreading the word of the reliability of the blockchain and digital assets across the globe.

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